One of the interesting things about working in IT is that you are constantly exposed to the wonders of the ever evolving internet. It means there is always a new trend to learn about, or a new RSS reader to try, or a new social networking site to test out. The cycle is endless, but it serves the exciting purpose of keeping things fresh and interesting.
Part of that constant exploration of the interweb and its tubes means that you subject yourself to popular things that may not have anything to do with the next killer app or popular networking site. It means you become a part of the viral spread of totally inexplicable content. What kind of content? It could be anything really. But the one thing you can know for certain is that you'll never see it coming, and it will become more popular than you could ever possible imagine. Just ask The Star Wars Kid, or the Chocolate Rain singer (he was on Jimmy Kimmel?! HOW! HOW!!!)
One of the more well known phenomenons of today are the LOLcats of icanhascheezburger.com. Unimaginably stupid and verging on nonsensical, icanhascheezburger is basically a collection of pictures (usually of cats) in strange poses with accompanying phrases written in abysmal internet shorthand/ slang. For some reason... these cats are also very commonly seeking cheeseburgers. My personal favorite LOLcat image is neither a cat, nor in search of the cheeseburger, but rather the bucket walrus, who I can't look at without laughing.
I warned you it was stupid ;-) But you know you want to "lol" yourself right out of your chair.
Two questions come from all this. The first, is what in the world keeps you coming back to my blog? The second is how in the world do we explain the inexplicable popularity of things like the icanhascheezburger, which according to creator Eric Nakagawa is getting 1/2 a million page views a day.
The Wall Street Journal takes a stab at unveiling the mystery in an article by Aaron Rutkoff. Their conclusion? "What makes lolcats appealing is that it's simultaneously obscure and accessible. It's an inside joke told in an online lingua franca, but with a bit of effort anyone can become an insider."
Outside of my own personal amusement that a paper of the Wall Street Journal's caliber is devoting time to the LOLcats, the notion of such a phenomenon as a big inside joke is an interesting one. Do sites like icanhascheezburger catch on because we all want to be part of the "in" crowd that gets the "gimme mah bucket!" joke? Is it all about sharing some kind of bond with 100 million of your closest friends? Given the nature of social computing in our world today, it would make sense. We put our personal photos (Flick'r), our favorite websites (Del.iciou.us), our personal thoughts (blogs) and even our social networks (facebook/ myspace) out in front of the world for all to see, and comment upon. Why should it come as any surprise that we treat our humor, or "internet pop culture" any differently?
But then again... maybe a lot of people just enjoy laughing at cats with bad grammar and walruses with buckets.
Why do you LOL?








But as these games become more realistic, their value for non entertainment purposes also increases. Dont believe me? Ask Penn State quarterback Anthony Morelli.

For those who don't know it, Around the Horn is one of ESPN's talking head shows. The idea is very simple. The host plays the role of a moderator, while four panelists respond to sports related questions, earning points for their arguments. Over time, the lowest point earners are elimited, until only 1 panelist remains, and that person is rewarded for winning with 30 seconds of open air time, to talk about anything they would like. But the big kicker about Around the Horn, is the mute button. If panelists talk for too long... if they get off topic... if they dont answer the question or if they are just making no sense, the host preses a button and the panelist is muted. Bam.
Recently, my collegue