Generally my stance on technology follows the old adage of not knocking something until you've tried it - which is the complete opposite of my stance on vegetables. Most of the people I associate with professionally and socially on a day to day basis would agree with that stance to some degree or another (the tech part, not the veggies). One of the results of that kind of thinking is a lot of creative, outside the box discussions, which, obviously, leads to some great ideas. But another side effect, which is all too easy to forget, is that it drops you smack dab in the middle a giant bubble. If you're reading this post, then you most likely live inside this bubble with me. Anyone for Trivial Pursuit?
But a lot of people, in fact I'd probably go as far as to say most people who use technology (Im referring to computers and the internet) live outside our little snow globe. For these people technology isnt necessarily a way of life, its just the Ford Pinto that gets you from point A to point B. Writing that sentence made me die a little inside.
In my own experience, one of the best secret handshakes to determine if you are allowed into the bubble club or not is RSS. If you've got a zip code in Bubbleville, then RSS makes really simple sense. If your a so called "normy", then RSS usually invokes the "what the deuce?" response. To me, RSS is the greatest thing since televisions split to let you play video games and watch football at the same time. Having such a mindset, its very difficult to understand how anyone could not be using it. Most people who sit down and give it a chance tend to feel the same way. That mentality of course, is part of being a bubble boy. The acceptance of new technologies is part of my lifestyle. And so its easy to be blinded to the fact that for the average person, new technologies (like Indiana Jones movies) requires taking a leap of faith to find the holy grail. Taking that leap is something that many people do very sparingly or with a great degree of hesitation.
Of course, its not as though using RSS is the perfect solution to all your wisdom woes, as it creates new issues of its own. RSS readers can get your news for you but not until you tell them where to look for it. The sheer volume of sites available on the internet, coupled with the web's perpetual expansion, the need to find things the fit your own interests and the fact that you can't browse websites 24 hours a day makes discovering new content one of, if not the biggest challenge for a seasoned web veteran. Just yesterday, Kevin was seeking advice on how to discover new blogs within our own Penn State blog-o-sphere. His plight is a familiar one. This week, through sheer coincidence, I came across 2 blogs of co-workers who sit no more than 50 feet from me, and yet whose writing had sat outside of my field of vision for months. The Penn State Blog Directory is a fantastic initiative, but unfortunately there are far more Penn State blogs out there then there are entries in the index.
Back to the real point of this post, there are 2 different challenges here at Penn State as far as blogging and RSS go(at least in the mind of the Stub). For the RSS novices, how do you drive understanding and acceptance of syndication technology? For we the nerds in the bubble, the question is how do you discover the Penn State content that is hiding right right under your nose?
Feel free to begin betting on whether or not I'll claim that a) video games b) Facebook or c) chocolate cake is the answer... If you selected option b, then you can have some option c while enjoying option a because you win.
How could Facebook help overcome these challenges? Lets walk...
The RSS Rookie
Don't go getting all used to this, but I'm gonna throw some numbers at you. In TLT's Fall 2006 FACAC survey (which assesses student technology use across the Penn State campuses), 76% of students said they DO NOT use RSS. By comparison, a Student Affairs Net Behavior study in November of '06 revealed that 93% of students here at University Park DO use Facebook (83% across all campuses). This fact alone warrants considering Facebook as a medium to do any number of things when it comes to students. This probably isnt news to most of you.
Now if you were going to try and use Facebook to teach students about, oh, I don't know... RSS you wouldnt need to teach for very long. Why? Because Facebook's homepage is basically a social RSS reader. Instead of delivering you the latest from TechCrunch, its delivering you status updates, newly uploaded pictures, and the general happenings of anyone on your friends list. And just like traditional RSS its a find and forget system - you add a friend like you add a feed and then you let the updates start coming. More students then you probably realize are well aware of the power of RSS - they just know it by an entirely different name. There you go - RSS for undergrads in 3 minutes. Just send me a fruit basket or something if you use that in class ;-)
So now you've made RSS something students can relate to, but how do you get them to use it? Beat that same old drum and bring it to them where they live. And where do they live? *broken record... record... record*
I've spent a little time recently playing around with some of the Facebook blogging apps, which admittedly are a bit raw at the moment. But, depending on the application, there is still quite a bit of potential functionality. You can create a blog and write posts, pull your outside blog posts into Facebook, and even set up an internal RSS reader, to bring your news right to your profile page. It's most certainly up for discussion why exactly students dont use RSS, but I'd be willing to stake that overcoming the initial hurdle of assimilating it into one's daily life, as well as a lack of exposure are two of the biggest reasons. So if you bring RSS to Facebook, you solve both problems. Btw, for the curious, I'm currently toying around with the Flog Blog Facebook application. An ideal goal would be to shoot for Cole's idea of providing a Facebook interface that would allow you to publish to your Penn State blog directly from the social networking site. There are a few potential hurdles (namely PSU authentication) but never say never. And that would be big pimping Jay Z style. Dream big =)
The RSS Veteran
Now all of this talk of tricking novices into loving RSS stuff is well and good but, as we've already established, if you are reading this post then you more than likely already know something about RSS. What you need is content - more specifically, you, like myself, Kevin, and many others, are probably wondering how to find new content thats coming from right here at home, via the blogs at Penn State initiative.
Well take a step back for a moment and ask yourself how you found most of the content you already have. Regardless of what your RSS reader is pulling, it has to start somewhere. Maybe you started with your circle of friends. Maybe you heard a few sites mentioned on CNN. Maybe you saw that "I am Gilbert Arenas" commercial a few hundred too many times and you decided to find out if he had a blog to pay homage to mass media's stranglehold over your existence. Anyway... If you are anything like me, your own blog universe has grown virally from its inauspicious start. A link on your best friend's blog leads to a new source, which may yield 3 other sources, each of which yields a new source, and on and on and on. Viral and social are the names of the Web 2.0 game. And viral and social are two things Facebook does very well.
Check this scenario. You make a post on your Penn State blog. In the background, Facebook pulls teaser content from your post onto your profile and tosses out a notification to all of your friends. When your friends log in, they can see that you've written a new blog post and have the opportunity to check it out if they want. Sounds like normal RSS right? But keep in mind that up until this notification hits, none of your friends even need to know you can type, much less have your own blog. You don't need to tell them you're blogging. They don't need to remember your URL. Because they are your friend, your blog will find them. Hmm... From there, maybe a handful of your friends like your post enough to comment on it, or add it to their own reader, which sends notifications to all of their friends. Now people you have never met are turned on to the presence of your blog and it has the opportunity to spread like wildfire.
This morning, Facebook pinged me to let me know that Pink Floyd was the top music group in the Penn State network. If setup properly, why couldnt it tell me about the most popular blogs - not just in my friends of friends of friends circle, but throughout all of Penn State. And eventually Facebook could wash your dishes and balance your checkbook and rule the world!!! *falls off soap-box*
All notions of universal domination aside, do you see where I'm going with all of this? Some of the ideas might be pie in the sky, and whose to say we'd even want Facebook spamming us with the 5 most popular Penn State blogs. Not to mention, Facebook does'nt necessarily provide some sort of revolutionary way to proliferate content just because it is what it is. We can share our feeds with GReader, our bookmarks with Del.icio.us, our quick notes on new posts with Twitter, email eachother about new blog discoveries, or link to each other from our own blogs. All of these things are happening today and all of it works with varying degrees of success. But how many different tools... how many different sites did I just list out? And its probably worth noting that Del.icio.us, Twitter, and email have all found a home within Facebook. Hmmm x2.
Whether or not this sounds like genius, madness, or something in between, the point is that Facebook offers another medium for communication. Another medium for sharing. In this case, another medium for discovery. And depending on who you ask, it might just be THE medium for all three.
Or maybe the Sobe Adrenaline Rush has gone to my head. Either way, let the experiment begin. Sorry for the wall of text ;-)
Image from http://www.bbspot.com